GRANFETTA is back in communication with a relaunch plan for 2021-2022!
From 26 September for four weeks, the new GRANFETTA commercial will be aired on all Mediaset networks: the beloved biscuit slice is the star of the Italian breakfast.
Angelo Mastrolia, Chairman of Newlat, announces:
‘This spot is just the first in a series of activities that will be taking place over the coming months for the GRANFETTA brand with the aim of relaunching the entire product range to the trade and consumers’.
Sealing the communication is the new brand payoff: GRANFETTA, by name and by slice!
The dialogues of the commercials, with a fresh and amusing tone, play on the repetition and explanation of the peculiarities that characterise this biscuit slice and that will make us understand why it deserves to be called GRANFETTA.
In the spot we see parents telling their children why it is such an iconic name.
The video spot is available on Granfetta's YouTube channel at the link: https://youtu.be/owelHMUpfhA.
The backstage video, with the intervention of the group's marketing director Luca Musumarra, is available on the same channel at the link: https://youtu.be/4Xh9vOsYP8U
The relaunch plan includes multichannel online and offline activities that will work on brand awareness, sell in/out support and consumer interest.
To stay updated, follow us on GRANFETTA's social channels Facebook and Instagram.