NewPrinces Group

We are an Italian Group operating across the food & beverage and retail sectors, with an international presence spanning Italy, the United Kingdom, Germany, France, Poland, the Netherlands and Mauritius.

With 32 state-of-the-art manufacturing facilities and a portfolio covering more than 10 product categories, we deliver high-quality, affordable products designed to meet the needs of consumers throughout every moment of daily life. Our offering ranges from pasta and pulses to tomato preserves and seafood products, as well as a comprehensive beverage portfolio including soft drinks, fruit juices, spirits and ready-to-drink products. It is further complemented by bakery products, milk and dairy, ready meals, baby food and specialised nutrition products.

We also operate an extensive network of more than 1,000 retail stores across Italy. Combined with our industrial expertise, this enables us to operate across the entire value chain, from manufacturing through to the end consumer.

This vertically integrated business model positions us as a strategic partner for our customers. We offer co-development capabilities, rapid responsiveness to evolving market needs, research and development-driven innovation, and the ability to manufacture and distribute tailored solutions.

Since 2019, NewPrinces Group has been listed on the STAR segment of Borsa Italiana, reflecting our ongoing commitment to excellence, transparency and sustainable growth.

At NewPrinces Group, we believe that making the right choice matters. That is why, every day, we carefully select authentic, high-quality and affordable products from around the world, helping families stock their cupboards with confidence, simplicity and great taste.

Our vision is to bring people together around the pleasure of good food by offering everyday food choices that combine quality, affordability and a forward-looking approach.