NewPrinces Group

We are an Italian group operating in the food and beverage sector and retail, with a presence in Italy, the UK, Germany, France, Poland, the Netherlands, and Mauritius.
With 32 state-of-the-art production sites, we operate across a portfolio of more than ten categories, ranging from pasta and pulses to canned tomatoes and seafood, and extending to the beverages segment, which includes both soft drinks and fruit juices as well as spirits and ready-to-drink formats. The range is completed by baked goods, milk and dairy products, ready meals, baby food, and foods designed to meet specific nutritional needs.
We also rely on an extensive network of over 1,000 stores in Italy and, since 2019, have been listed on the STAR segment of Borsa Italiana, reflecting our commitment to transparency, stability, and responsible growth.
At NewPrinces Group, we believe that making the right choice matters. That is why every day we carefully select authentic, high-quality, affordable products from around the world to enrich family pantries with taste, confidence and simplicity.
Our vision is to unite people around the pleasure of good food, offering daily food choices that are quality, convenient and future-oriented.
Our purpose
Making the right choices never tasted so good
Mission
Proudly producing authentic and affordable, high quality store cupboard essentials from across the world.
Vision
Bringing everyone together to enjoy quality food and drinks

main
markets
main brands
categories
customers among the
most important
retailers in Europe
billion
in revenues in 2025
employees
countries
where we export
our products
plants
in Italy, United Kingdom,
Germany, France,
Poland and Mauritius
